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  1. #1
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    Default TaylorMade sold for a cool $1.6b

    https://mygolfspy.com/taylormade-sold/

    Can't see much changing in the short to medium term... given their recent performance.

  2. #2
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    Intersting seeing Fila Golf from Korea owns 53% of Auchnet Company the parent of Titleist, Footjoy, Scotty Cameron and Vokey Design.

  3. #3
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    Would have been a good buy 18 months ago, but I get the sense the growth will flatten soon. Best they can hope is for the current level of interest in the game to be maintained.

    Then again, I have no data or golf business education to back that up!

  4. #4
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    TM is making good equipment again, so the investment is probably a good one

  5. #5
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    Quote Originally Posted by thecollective View Post
    TM is making good equipment again, so the investment is probably a good one
    Combine that with their marketing, social media, and tour players... they've definitely been 'winning' in recent times.

  6. #6
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    Getting behind the right players has also been a huge tick for TM, players like Tiger, Rory, Tommy Fleetwood, Robert Macintyre and getting rid of the dickheads: Sergio, Rahm, Day.

  7. #7

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    Quote Originally Posted by thecollective View Post
    the dickheads: Sergio, Rahm, Day.
    I'm glad I am not the only one who thinks these guys are insufferable twats.



  8. #8
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    I’m sure Big Shot Bob MacIntyre will drive impressive ROI for the new owners.
    Cinderella story, out of nowhere, former greenskeeper, now about to become a Masters champion..... It looks like a mirac.. It's in the hole! It's in the hole!


  9. #9
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    Apart from when Tiger was with Nike and they made a "thing' of Brooks playing unsponsored Mizunos, I have very little idea what clubs most of the punters use.

    I may be on my own given the way they jizz over a WITB on WRX

  10. #10
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    Quote Originally Posted by PerryGroves View Post
    I may be on my own given the way they jizz over a WITB on WRX
    LOL, don't they ever!

    I only know because I watch some of the TM vids on YouTube. Seems they have the 'core' group of players that use TM clubs exclusively, and others that use 'mostly' TM clubs. Having said that, I would consider Tiger a core player... and he still uses his Scotty with a PING grip.

  11. #11
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    Quote Originally Posted by thecollective View Post
    Getting behind the right players has also been a huge tick for TM, players like Tiger, Rory, Tommy Fleetwood, Robert Macintyre and getting rid of the dickheads: Sergio, Rahm, Day.
    How is Day a dickhead and Woods not? Just curious on the metric.......

  12. #12
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    Quote Originally Posted by PerryGroves View Post
    Apart from when Tiger was with Nike and they made a "thing' of Brooks playing unsponsored Mizunos, I have very little idea what clubs most of the punters use.

    I may be on my own given the way they jizz over a WITB on WRX
    Not on your own, PG. I don't care what they are using.

  13. #13
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    Default TaylorMade sold for a cool $1.6b

    Quote Originally Posted by Jazz18 View Post
    How is Day a dickhead and Woods not? Just curious on the metric.......
    the thought of measuring dicks was not in my particular process


    Sent from my iPhone using Tapatalk
    Last edited by thecollective; 12th May 2021 at 09:09 PM.

  14. #14
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    Quote Originally Posted by thecollective View Post
    the thought of measuring dicks was not in my particular process


    Sent from my iPhone using Tapatalk
    Okaaaay.......

  15. #15
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    Quote Originally Posted by PerryGroves View Post
    Apart from when Tiger was with Nike and they made a "thing' of Brooks playing unsponsored Mizunos, I have very little idea what clubs most of the punters use.
    +10 million.

    The sponsored players had nothing to do with the financial turnaround of TM in 4 years.

    What is interesting is that Korea now owns TM and Titleist ( been like that a while) dominates LPGA tour, takes up all the bays at Gold coast driving ranges, books out all the tee times in Indonesia and fills my IG feed with mini skirt golf tips. Korea is just getting bigger and bigger

  16. #16
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    Quote Originally Posted by markTHEblake View Post
    +10 million.

    The sponsored players had nothing to do with the financial turnaround of TM in 4 years.
    'nothing to do' is rather harsh, I think the recent marketing efforts (surrounding the endorsees) have aided the improvement, not directly accountable sure, but has certainly made its contribution.

    Tiger is not an easy endorsee to deal with, his input has certainly made an influence on the improved product, the signature irons and wedges presenting evidence of it. Funny how Miura has followed suit making a Jack Nicklaus set of irons

  17. #17
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    I eat my words... TM just signed Sergio again #why


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  18. #18
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    I think he switched his irons back to TM from Ping Blueprint and was already using SIM woods.

    They must have got him cheap and he's still popular in Europe.

  19. #19
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    Quote Originally Posted by AndyP View Post
    Not on your own, PG. I don't care what they are using.
    While I don’t care I always find it interesting. Especially if a player is semi knowledgeable about their own equipment and why they have a or b.

    Keith Mitchell is one of those guys - good, honest Mizuno boy

  20. #20
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    Quote Originally Posted by BUSHY View Post
    Keith Mitchell is one of those guys - good, honest Mizuno boy
    Voshall and his team are working round the clock to keep the Mizzy driver in Keith's bag


 

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