I think you’ve missed my point. It’s not that I think that I know more than golf coaches. I’m questioning the way golf is taught. If someone comes to you for one single lesson, yeah sure, give them the biggest bang for their buck. Give them a tip that will counteract their slice or hook or whatever, even if you know that sooner or later, it will break down cause you haven’t addressed the real cause. But when someone comes to you wanting to invest their time and money to learn to play this game as well as they can and wants to have long term coaching with you, you should have a well thought out plan to help him achieve this. And the list of golf-“isms” you listed illustrate some of the problems with golf coaching. You can’t teach a game with simple “isms”. Eg golf is played between the ears ... yes as you play more golf, you get to appreciate this, but tell this to a guy making a big over the top move and flipping at the ball and he’ll likely give up the game thinking he doesn’t have the brain for this game or become very negative about the game. I’ll compare golf to playing a musical instrument again. You go to an instructor wanting to learn and master the instrument, he won’t tell you it’s played between the ears. He’ll assess your skills, take you through the fundamentals and give you drills to master each stage before moving onto more difficult skills.