What a scam!

[poidda]

So, who ever got the job to design the new Qantas logo must be having a good ole chuckle to himself. How much is it going to cost Qantas to stretch a roo! This is the new symbol!

http://www.news.com.au/story/0,23599,22119623-2,00.html (http://www.theaustralian.news.com.au/story/0,24897,22118871-643,00.html)

New Logo
http://www.news.com.au/common/imagedata/0,,5579250,00.jpg


Old Logo
http://www.holidaysallover.com.au/travelpasses/flight_passes/images/qantas_tail.jpg

Am I missing something here, or has Qantas just been taken for a multi-million dollar ride?

From what I can tell the legs are moved a few degrees forward!

**** me, I'm in the wrong business.

[dc68]

If it ain't broke don't fix it.... FFS there goes this years bonus in consultancy and design fees. :smt093 :smt093 :smt093



Not to mention painting the ****ers

[AndyP]

From what I can tell the legs are moved a few degrees forward!
There's definitely more changes than that.

It's a bold new design that looks sharper, but keeps the tradition and recognition of the old logo. It's a smart move for the future of the company.

[dc68]

:roll:

[poidda]

There's definitely more changes than that.

It's a bold new design that looks sharper, but keeps the tradition and recognition of the old logo. It's a smart move for the future of the company.

You put 2 planes together and I bet the majority of people wouldn't even be able to tell you what the difference let alone give a ****!

The entire purpose of the excercise is to make some manager (or team of over paid "experts" feel important about themselves!

[kpac]

yep pretty piss poor attempt at an update there - i hate seeing big budgets for new designs wasted on pathetic non event answers.

[poidda]

So, I wonder if anyone would have even noticed if it wasn't in the papers!?!?

[dc68]

So, I wonder if anyone would have even noticed if it wasn't in the papers!?!?


Like some blowhard is going to keep it quiet.

[AndyP]

So you guys believe that companies should never change their logos, but stick with an outdated logo from decades ago?

[markTHEblake]

andyp if you start speaking corporate speak I am going to throw up.

[PeteyD]

The logo needs updating, should be a shrew.

[3oneday]

I must say, I heard about this on the radio this morning and was looking forward to seeing how snazzy it was.

I'm pretty underwhelmed, at least the additional of some cool sunglasses or something a little upbeat might have passed. I'd b surprised if the majority first reaction wouldn't be "well, what's changed ?"

[dc68]

maybe a :roll: or a "+1" underneath the Roo would have been more to your taste. :p

[mikezone13]

So you guys believe that companies should never change their logos, but stick with an outdated logo from decades ago?

Agree with AP here... nothing wrong with logo updates especially if the corporate goals/vision have changed.


I must say, I heard about this on the radio this morning and was looking forward to seeing how snazzy it was.

I'm pretty underwhelmed, at least the additional of some cool sunglasses or something a little upbeat might have passed. I'd b surprised if the majority first reaction wouldn't be "well, what's changed ?"

Yep, slightly underwhelmed as well, but that's just the plane livery, will be interesting to see how it fits all their other communication pieces.

[BrisVegas]

So you guys believe that companies should never change their logos, but stick with an outdated logo from decades ago?

With recent speculation about Volkswagen changing theirs it's interesting to note the history of the WWII swastika-based logos... The first beetles were known as Strength through Joy or the "swastika hubcap" car. Swastika hubcaps were not known to adorn the car, however some people believe that the VW hubcaps resemble the swastika at certain speeds of rotation, ie. the 38mph cruising speed of SS staff cars...

http://www.youtube.com/watch?v=qAtMxJDN4qs
http://www.illuminatiarchives.org/?p=126

[Iain]

Can't really see it in the youtube video, but the 2nd link I can definitely see a slight resemblance....

And I used to own a VW..... :shock:

[3oneday]

maybe a :roll: or a "+1" underneath the Roo would have been more to your taste. :pwell, you're the one who has his knickers in a knot about it, you're just shirty cause they rejected your "Roo sculling a XXXX" :p

+1

[dc68]

XXXX


:shock:
language please!

[mike]

New logo is great.

Much more aerodynamic.

Qantas saves money on fuel.

Cheaper fares.

Everybody wins.

[dc68]

Cheaper fares.




bwahahahahahahahahaha

[Moe Norman]

I work in marketing.

so no comment!

[3oneday]

I work in marketing.

so no comment!

+1

:lol:

[dc68]

+1

:lol:





:roll:




+1

[goughy]

Don't know what you are all on about!!! They look completely different. Ones facing left, the others facing right! Doh!

[Grunt]

Well, I saw this plane first hand today and have to say in looks more like a dinosaur than a kangaroo. It should have be redone to an emu with it's head in the sand!
The font for the Qantas on the side of the plane does not look too bad. Some other touches to look wrong too though. The Logos on the engine cowlings are too high and point up to the sky. Will be interesting how it looks on the larger planes though.

[Fishman Dan]

What's a cowling? I thought a small cow was a calf?

[Grunt]

Is the panels that wrap around the engine Core, FD

[Coffs_Hacker]

They r saying that there r certain "no paint zones" on the tails of some of the new planes so they had to re-design the logo or chop off the legs of the old one

[Grunt]

Not sure about that one, we heard it today at work too. None of us engineers can understand a no paint zone as all composite structure have to be painted to keep the water out.