Courty
21st November 2006, 09:51 AM
Clubmakers have been loath to directly market their clubs to consumers for fear of alienating their retail customers. Callaway is attempting to skirt that problem by channeling their online sales through retailers.
When you go to the Callaway "shop" site you're presented with almost all of Callaway's clubs and accessories as well as a good portion of the Odyssey putter line. As you make your selection, you can choose many custom options like length, shaft and even the number of wraps on a grip.
Once the order is placed, Callaway notifies retailers (who have signed up for the program) in your area. They respond if they have the item in stock and Callaway then chooses the retailer who will fill the order. Shipment is to occur within 24 hours of the order being placed. Thus, your order is supposed to come from the nearest possible location saving shipping time and costs.
http://shop.callawaygolf.com/default.aspx
Interesting way of doing things. Obviously, it will be geared towards the US of A initially. Whether we see the benefits of this retailing scheme in Oztralya remains to be seen.
When you go to the Callaway "shop" site you're presented with almost all of Callaway's clubs and accessories as well as a good portion of the Odyssey putter line. As you make your selection, you can choose many custom options like length, shaft and even the number of wraps on a grip.
Once the order is placed, Callaway notifies retailers (who have signed up for the program) in your area. They respond if they have the item in stock and Callaway then chooses the retailer who will fill the order. Shipment is to occur within 24 hours of the order being placed. Thus, your order is supposed to come from the nearest possible location saving shipping time and costs.
http://shop.callawaygolf.com/default.aspx
Interesting way of doing things. Obviously, it will be geared towards the US of A initially. Whether we see the benefits of this retailing scheme in Oztralya remains to be seen.